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 A.B.A.T.E. of PA began, while members completely funded, this motorcycle awareness campaign in 2005 with a distribution of 1,000 signs. In 2006, we increased our order to 2,500 signs, and in 2007 A.B.A.T.E. of PA ordered and distributed 6,500 signs. The demand still exceeds our supply, so in 2008 we will increase our order to 10,000 signs.
The "Look Twice - SAVE A LIFE" Lawn Sign Campaign has generated substantial awareness of, and interest in (as reflected in radio, TV and newspaper coverage), the visibility and right-of-way issues facing motorcyclists.
We instruct our members to place the signs on more heavily traveled roadways for maximum exposure. With an increase in the number of new signs (plus those signs that have survived from previous years) our cost-per-thousand impressions statewide is dramatically less than any other form of advertising we have attempted (radio, print, billboards or TV).
Our "Look Twice - Save A Life" message is having an impact in improving motorcycle awareness and safety among the general motoring public and motorcyclists throughout Pennsylvania.
On March 15, 2008, we will be distributing these signs to our 47 chapters around the state. If you are interested in obtaining one, give the local chapter president in your area a call. Chapter Directory.
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